I find everything that's costing you money.
A flat-fee audit of your marketing, operations, and customer experience — and a numbered fix list you can execute, in order.
Get the answer in minutes — free, and reviewed personally by Eric Odom.Prefer questions? Take the 60-second owner's check
The problem
You know something is off. You just can't see the whole picture.
The visible problem is usually downstream from the real constraint. I see the clue — then investigate the system behind it.
"The location looks a little tired."What I see
Faded parking lines and neglected landscaping usually mean ownership standards have stopped reaching the front line — a leadership finding wearing a landscaping costume.
"We have plenty of products on display."What I see
Too many display models creates visual confusion, weakens prioritization, and makes every sales conversation harder. The showroom is arguing with the sales team.
"Our operations manager is experienced."What I see
Experience isn't the same as building leaders and removing recurring constraints. Sometimes the person everyone relies on is the reason the business can't grow past them.
Track record
Brands that trusted the red pen.
Odom Co played a vital role in the rebranding and scaling of our business. They helped us create a step-by-step action plan for our branding, website, and digital advertising which has grown our business. If you want the best, use Odom Co.
I've worked with Eric for years. His design eye and business acumen are some of the best. He is personable and professional with a get-it-done attitude. He created clear action plans for our team to execute which drove traffic to our restaurants. I highly recommend Eric and his team.
I highly recommend Eric. He helped our business with marketing strategy. He worked with our marketing team and helped them see new growth opportunities. He helped them build an action plan that they could execute. We saw great results and continue to use his services.
Free instant scan · No signup to see your score
What's actually holding the business back?
Enter your website above and I'll scan it on the spot — a real 17-point inspection covering visibility, trust, conversion, and tech, scored like a report card. Then, if you want the deeper look, an 8-question owner's check covers what no scanner can see — leadership, people, operations, follow-through.
Full-operation inspection
I examine the business the way a buyer would.
More marketing can't fix weak follow-up. Better sales can't fix broken fulfillment. New hires can't fix unclear leadership. I evaluate how the whole company works together — then sequence the fixes in the order that creates the most leverage.
First impression
Exterior, parking, signage, showroom, cleanliness — what a customer decides before anyone speaks.
Sales & marketing
Website, local search, leads, follow-up, scripts, and where prospects fall out between click and invoice.
Leadership
Managers, meetings, decision rights, and whether accountability actually reaches the front line.
People
Hiring, roles, training, retention — and the hidden leaders you already employ but haven't promoted.
Operations
Workflow, inventory, handoffs, speed, quality — and whether the wrong person is capping your growth.
Profitability
Pricing, margins, waste, capacity, and how dependent the whole machine still is on you.
What you actually get
Not a report. A punch list.
Every audit opens with your three primary constraints — the issues most limiting growth right now — then the full numbered findings behind them, each with evidence, the cost of leaving it alone, and the fix. Plus a recorded walkthrough in plain English, in the order I'd attack it.
Paid traffic is landing on a page that can't convert it
████████ is spending $█,███/mo sending ad clicks to the homepage instead of a service page. Call tracking shows those visitors bounce at 82% and book at less than a third the rate of organic visitors. The landing page fix is a two-day job.
Three ways to work together
Start with the audit. Everything else is optional.
The audit is a complete, standalone product — you can take the punch list to your own team or agency and never talk to me again. Most clients don't, but you can.
One-time · 5 business days
The Audit
$1,500 flat
A full diagnostic across brand, funnel, local presence, and CX. Fixed price, fixed scope, fixed deadline.
- Your three primary constraints, then every finding ranked by impact
- Evidence for every claim — no vibes
- Recorded video walkthrough, plain English
- 90-day fix sequence you can hand to anyone
- One follow-up call, on me
- Guarantee: if I don't find issues worth 10× the fee, you don't pay
Monthly · Cancel anytime
The Retainer
$2,500/mo
I stay on to run the fix list — managing your vendors, your campaigns, and your priorities every month.
- Monthly priorities set from audit findings
- Agency & vendor oversight
- Campaign and creative review
- Monthly scorecard against your P&L
Monthly · Limited seats
Fractional CMO
From $5,500/mo
Senior marketing leadership without the senior marketing salary. For groups doing $1M+ across locations.
- Owns marketing strategy & budget
- Hires, fires, and manages vendors
- Board / ownership reporting
- On-site presence as needed
The On-Site Inspection — parking lot to payroll
One to two days inside your business. Curb appeal, lot striping, showroom and merchandising, brand consistency down to the uniforms, your ops and the people running them, how you lead your weekly meeting — and how you stack up against the two competitors I shop on the way in. Available as a one-time deep dive or an annual re-inspection scored against last year.
From $7,500 + travel · By conversation only · A diagnostic & improvement service, not legal, HR, safety, or regulatory certificationHow the audit runs
Five business days, start to walkthrough.
Access & intake
A 30-minute owner interview and a short checklist: analytics, ad accounts, reviews, and how the team actually runs. Read-only access — I never touch anything.
The inspection
I go through everything — your funnel as a live customer, your digital presence, your reviews, and what they reveal about the operation behind them. Every issue gets logged with evidence and a dollar figure.
Ranking & write-up
Findings get ranked by financial impact against effort to fix, then sequenced into a 90-day order of attack.
The walkthrough
You get the document plus a recorded video where I walk every finding, then a live call for questions.
The person behind the red pen
Eric Odom
I'm a marketing diagnostician. My whole career has been walking into businesses and finding what's broken — across brand, design, strategy, operations, and the customer's actual experience — and then fixing it in the right order.
As Senior Marketing Director for a 58-unit Wendy's franchise group — serving 12+ million customers a year with a workforce of 2,250+ — that approach earned me Wendy's national Marketer of the Year in 2014, and a seat contributing strategic input to the brand's 2013 national repositioning. Since then I've spent over a decade running my own organization — which means I've sat on your side of the table, signing the checks and wondering what they buy.
I'm not an agency. I don't sell you media, and I don't get a commission on anything I recommend. That's the point.
- National Marketer of the YearWendy's · 2014
- Sr. Marketing Director, 58-unit groupQSR / Franchise
- Brand input, national repositioningWendy's · 2013
- Founder & operator11+ years
Before you ask
The questions operators actually have.
Who actually does the work?
Me. No junior analysts, no white-labeled offshore team, no handoff. The person with the Wendy's plaque is the person in your ad account, and the person on your walkthrough call.
What do you need from me?
About 45 minutes total: a 30-minute owner interview — your goals, your team, your concerns — plus read-only access to analytics, ads, and reviews. I look — I never touch. Everything stays exactly as I found it.
What if you don't find anything?
Then you don't pay. If the audit doesn't surface issues worth at least 10× the fee, it's free. In a decade of doing this across restaurants, retail, and services, that refund has never been requested — most businesses are leaking far more than $15,000.
Am I obligated to hire you after?
No, and that's the point. The punch list is written so any competent team — yours, your agency's, or a freelancer's — can execute it. Some clients keep me on to run the fixes. Plenty don't. The audit is complete either way.
What if I disagree with a finding?
Good — push back. Every finding ships with its evidence: the data, the recording, the screenshot. On the walkthrough call we argue about it like adults. If I'm wrong, I'll say so; the list is only useful if you trust every line on it.
Will AI make the recommendations?
AI helps me organize evidence, spot patterns, and draft faster — it's part of why the audit costs $1,500 instead of $15,000. But an experienced operator decides what actually matters, and decisions about your people and leadership are never delegated to a score. The judgment is mine; the AI carries the clipboard.
Why is it $1,500 flat instead of a proposal?
Because proposals are a sales tactic and this isn't a sales process. Fixed scope, fixed price, five business days. If your situation genuinely needs more than the audit covers, I'll tell you that on the intro call — before you've paid anything.
Two audit slots per month
You don't need forty new ideas. You need the three that matter most.
Tell me enough to know if it's a fit. I'll personally reply within one business day with a yes or a no — I only take audits I'm confident will pay for themselves.
Best fit: owner-led, customer-facing companies — one or more locations, roughly 15–150 employees, and a real trigger: stalled sales, inconsistent locations, weak accountability, or owner overload.
Prefer to talk first? Book a free 15-minute intro call · info@odom.co